Simple Home Fixes to Attract Buyers

If your sellers are looking for easy ways to increase a home’s value and get buyers’ attention before their home hits the market, here are three quick…

Should New Agents Join a Team or Go Solo?

For rookies in real estate, both paths can lead to long-term success. Two experienced agents explain the pros and cons of each.

A critical decision…

4 Surefire Tips for Better Listing Photos

Simply understanding how to use a few key camera settings and pieces of equipment can make all the difference.

It can’t be stressed enough: Great…

Digital Marketing Is Key, REALTORS® Say

Social media is increasingly a vital part of a real estate professional’s marketing strategy. Seventy-four percent of REALTORS® recently surveyed cited awareness as the main…

When Clients Talk Politics, Stay Above the Fray

How divisive public discourse is affecting business relationships—and what you can do about it.

Sharla Lau sensed where the conversation was going with one of…

Guiding Millennials Into Their First Home

Train your agents on how to prepare their first-time buyers with realistic financial expectations.

It’s no secret that when it comes to transitioning…

Rules for Hiring a High-Quality Photographer

Don’t let poor listing photos or restrictive copyright terms stymie your marketing efforts. Here’s what to look for in the right photographer for…

4 Questions You’ll Get at Open Houses

Besides discussing the home’s layout and physical characteristics, come to your open house prepared to respond to these other common questions. Coldwell Banker recently featured some of the…

Referrals, Referrals, Referrals – How to Get People Talking!

Word of mouth referrals are golden. Building your client base from these referrals equates to success. How do you get people talking? By being proactive,…